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IT Maturity, Inc. Newsletter #15

What is the Meaning of Innovation?   

"Innovation" is a subcategory of the larger category of "improvement". In a business environment there  are gradations of both 1)  ‘how much improvement occurs’ and 2) ‘what can be improved’. Both of  these gradations need to be understood in order to understand innovation in a business environment.

It is important not to confound these two spectrums. For example, one  classification of innovation  includes: efficiency,  sustaining, and disruptive innovations. However, some of these fit  within the gradation of ‘how much improvement occurs’ while others are  gradations of ‘what can be improved’. Both  ‘efficiency innovations’ and ‘sustaining innovations’ are gradations of 'what can be improved',  while ‘disruptive innovations’ fits more in the gradation of 'how much  improvement occurs' (see the third  bullet above)

The breadth of 'how much improvement occurs' at a gross level includes:

  • Minor improvements that provide minimal return for an enterprise, insufficient to merit note at the executive level.
  • Major improvements that provide sufficient return to be of note at the executive and board level.
  • Major improvements which can be called big “I” innovations, because they have not been done elsewhere in industry.

There is no reason to use this type of ‘how much improvement’ gradation to be snobby with the term  "innovation". Minor  innovations and innovative implementations of existing industry  solutions in new  business environments are  sufficiently meritorious to use the term innovation with a little "i".  The  question is more of where  you are using the term innovation. Corporate prospectus would likely be  appropriately restricted to a big "I" innovation usage of only unique improvements of executive level merit.

The breadth of ‘what can be improved’ includes:

  • Business Enhancement
  • Technology and Service Advancement
  • Partner and Vendor Integration
  • Leadership Improvement

In all of these categories improvements in quality, cost, speed and feature are all of merit.

With Business Enhancement, businesses look into their processes, sub processes, and cross processes for improvements.

With Technology and Service Advancement, enterprises look to improve the  products and services  they provide to the  marketplace, as well as technological innovations within their operating infrastructure and manufacturing environments.

With Partner and Vendor Integration corporations look to enhance their relationships and interactions  in mergers, acquisitions, supply chains, and distribution chains.

With Leadership Improvement organizations look to foster improvement in management, organization,  extent, culture, and vision.

A recent survey of global executives found that 43% had a chief  innovation officer with most them not  having a clear strategy.  There are actually two issues embedded within this concern of not have a clear innovation strategy. The first issue is one of how can  improvements be fostered across the entire  breadth of organizations. The second issue is which of these improvements should be elevated to  the level of the executive team or a chief innovation/improvement  officer. Processes are now coming  on line to address both of  these issues methodically.

For example the IT Maturity Method (ITMM) from IT Maturity provides training on how to methodically  use IT to mature  organizations in Business Advancement, Technology and Service  Advancement, Vendor Integration, and Leadership Improvement. This  includes techniques on how to drive  organizations to work on  improvements across the full spectrum of the enterprise. Leadership  Improvement includes techniques to define, track and measure, and tune  and advance organizational  structures, including those  structures related to improvement and innovation.

As an example of how to drive service innovation, let’s look as the  service model for a newspaper. On  the surface one might  conclude that the purpose of newspapers in to provide 'new' information  to users. However, businesses in general provide only two elements to  their customer base, product and  service. One might think  that 'information' is the product, but this would miss the point. The  question  is in how the product or  service is used by customers. From a product perspective the paper from  the newspaper might be used to line a bird cage, but that misses the  primary point of newspapers.  Newspapers are really used  as a service, for the information provided by a newspaper is used by  customers for either their own entertainment or to solve the problems  that they encounter, or both.  In this perspective, the  newspaper is primarily providing services, not a product that can be  used as an implement to do something.

How is the newspaper’s service evolving? Information, the service, is being provided online as well as  in print. From a medium  perspective the service is becoming more interactive. Individuals are  able to blog in response to news articles. Some magazines have regularly scheduled conferences and  webinars to provide more  than one way communication. How can the service further evolve? From a  medium perspective, blogging can be extended to ad hoc webinars, which  include video and sharing of  media. This extension could  be attached to both content and advertisements.

From a service improvement of information usage perspective, the questions  should be asked on how  to enhance articles with  links, contacts, products, services, and other tools for customers to  follow to further address the problems they are trying to solve with the information from the newspaper.

How can newspapers drive these service improvements into your organization? Most of them require  IT enhancements. Some also  require process changes on what information should be included in  articles.

More importantly how can the search for improvements to service be driven  into organizations? How  can newspapers get their  entire organization to methodically and continually look for how to  better  entertain and provide better information solution paths for customers? Part of the solution is to  insure that the IT organization is ahead of the curve with regard to IT  innovations, with respect to your  organizational processes,  products, and services. The other part of the solution is in the usage  of IT to put tools in front of the larger business team so that the  larger business team methodically and  continually reviews  advancements within their individual roles and sub processes. The ITMM  provides tools to do this.

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